Prudential launched a new policy called PRUcash double reward. It is a regular premium anticipated endowment plan. An anticipated endowment plan is one which gives a regular guaranteed payout every year from the end of first year till the  policy matures.

Note:

The projected values are for illustrative purposes  only. They are neither guaranteed nor based on past performance. The  projected values assume current law, tax and prescribed investment  returns. In this example, the policy is assumed to earn a gross  investment return of 7% p.a. The projected  maturity benefit received of  RM222,181 is the sum of the Compounded Reversionary Bonus + Terminal  Bonus + Sum Assured + final year annual guaranteed payout.  Please refer  to the sales illustration on the derivation of all guaranteed /  projected values.

This type of policy is targeted to those who wants to save money in the long run while have the option to use some of the returns without waiting for many years. Its sort of like having a cake while eating it at the same time. With insurance products, there is always some restriction when you can get your money back. The sales illustration i.e. (projection page with many columns of figures) gives you an idea of when and how much you can expect at different stages of the policy.

One important point to note if you are keen on any policy from any insurance company is that the final return is usually NOT guaranteed. Many sales person go around touting guaranteed returns of a certain percentage. While the annual payout is guaranteed, the final is not. You have to consider this when you purchase this type of policy.